‘DesignBlender’
‘ZERO-POINT’ Campaign
For it’s debut collection, DesignBlender places emphasis on recapturing the allure of upcycled clothes. Documented in a series of portraits, by the photographer Eeva Riine, reinvented couture looks challenge the ordinary perceptions of an upcycled piece, leaving unobserved that it has been reworked.
Inspired by the elegance of iconic royal portraits, intermixed with power imagery from the 90s supermodel era, this collection celebrates glamour, sensuality and female strength.
An upcycled blazer, a pair of harem pants reworked into a showstopping feather dress, a reinvented man’s tuxedo shirt and a clean-cut drapie gown are some of the quintessential looks of the DesignBlender woman.
